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Featured Project : Redford AnimAction Project: It's a RAP!

  Home » Featured & Projects  »  Redford AnimAction Project: It's a RAP!
In 2006, AnimAction proudly joined forces with The James Redford Institute for Transplant Awareness(JRI) to help give young people a voice on the very important issue of Organ & Tissue Donation Awareness. JRI was founded after James, Robert Redford's son, received a liver transplant in 1993.

James Redford waited six months for the donor liver that saved his life. After his surgery, he launched the JRI, a nonprofit organization dedicated to educating the public about the need for organ and tissue donation. Our goal is to raise awareness of this issue through film, educational outreach, and on the web, said James Redford. JRI is a nonprofit organization dedicated to educating the public about the need for organ and tissue donation through film, educational outreach and the web.

The list of people waiting for transplants in the United States is constantly growing. In order to reduce the shortage of organs and tissues, we need to build public awareness and acceptance of organ donation. At the James Redford Institute, we strive to educate people, and in particular youth, about the miracle of transplantation,said Annie Aft, Executive Director of JRI.

During the launch of this new partnership, JRI and AnimAction worked with young people at East Hollywood High in Salt Lake City, Utah and the Boys and Girls Clubs of Santa Monica, California to create powerful animated public service announcements stressing the importance of organ donation. Students were introduced to the topic of Organ Donation in an interactive multimedia presentation and then went on to brainstorm, conceptualize, and produce animated PSAs. The PSAs were then aired as part of National Donate Life Month as well as being used by local television affiliates for FOX, NBC, ABC, and CBS who featured several of the finished PSAs in follow-up news stories. You can see some of the PSAs from these workshops in our gallery and learn more about the James Redford Institute at www.jrifilms.org.

This collaboration between JRI and AnimAction can offer your community a workshop dealing with this sensitive issue. Through these workshops, students will learn creative, technical, and communication skills that will help them express their opinions on other important community issues.

If you would like to participate, please reply to us in writing stating your interest at your earliest convenience. Please contact info@animaction.com, (818) 222-4690.

 

 Redford AnimAction Project: It's a RAP! : Gallery
     
Win/Win
One Life To Save Many Lives
Part Transplant
Hero's Hero!
Heart For A Heart
The Organ Team
RAP! Reel
RAP!Reel (Full Screen)
Share the Beat
KREWE for LIFE
 Redford AnimAction Project: It's a RAP! : Testimonials
 Cheyenne Hall, a freshman who plans to pursue an acting
"I already knew a ton about organ donation, but I learned so much more. It was a definite experience coming up with the ideas and drawing them out without computers."
    Added Date:
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Aug 22, 2007
 Annie Aft, executive director of JRI.
"This is a great way to motivate young people to sign up to be donors - encourage their creative voice, produce an animated television ad that will appeal to their peers, and give them a chance to learn from professional animators."
    Added Date:
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Aug 22, 2007
 Mary Ann Hess, an art teacher at East Hollywood High, described how the workshop a...
"Students told me that they learned so much about organ donation and animation. Despite the brevity of the workshop, they told me they were in love with the project, because it allowed them to see the connections between subjects and real life. Also, they created a product that is airing on television," Hess said.
    Added Date:
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Aug 22, 2007
 Alex McDonald, director of public education/relations for Intermountain Donor Serv...
"We are thrilled to have young people creating these spots that will speak to their peers about becoming organ donors".
    Added Date:
Warning: strtotime() [function.strtotime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Chicago' for 'CST/-6.0/no DST' instead in /var/www/vhosts/animaction.com/httpdocs/function/general.php on line 2430

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Aug 22, 2007
 Annie Aft, Executive Director of JRI.
"The list of people waiting for transplants in the United States is constantly growing. In order to reduce the shortage of organs and tissues, we need to build public awareness and acceptance of organ donation. At the James Redford Institute, we strive to educate people, and in particular youth, about the miracle of transplantation."
    Added Date:
Warning: strtotime() [function.strtotime]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Chicago' for 'CST/-6.0/no DST' instead in /var/www/vhosts/animaction.com/httpdocs/function/general.php on line 2430

Warning: date() [function.date]: It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'America/Chicago' for 'CST/-6.0/no DST' instead in /var/www/vhosts/animaction.com/httpdocs/function/general.php on line 2430
Aug 22, 2007
 
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